How To Write Press Release Headlines That Get Your Story Covered By Major Publications

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If you want to get your press release format covered by major publications, the first thing you need to do is write a headline that grabs the reader's attention. A good headline can make all the difference between an audience member reading your story or clicking away. Here are some tips on how to write headlines that get coverage from major publications:

Section:Grab the reader’s attention.

Grab the reader’s attention.

  • Use a question to start your headline, such as: “What is the best way to lose weight?” or “How long does it take for a person to go through their whole life?”

  • Use a statistic that will be interesting and surprising (like how many people have died from smoking over the past 30 years) and make sure it fits in with what you wrote about in your press release template.

  • Use quotes from experts who can back up your claims with data or anecdotes from real people who have experienced similar situations as yours. If possible, interview these experts on camera so that viewers get an even more personal look into their lives. This will help them connect more deeply with whatever issue you're writing about—and maybe even convince them not to smoke after all!

Section:State the facts clearly.

The next step is to state the facts clearly. This will help you avoid any confusion or ambiguity and make sure that your news release example reads smoothly and sounds professional.

  • Use active voice: The most effective way to ensure that your writing sounds natural is by using active voice whenever possible. You should try to avoid passive constructions as much as possible, since they can be awkward and unnatural in some cases (e.g., “It was discovered…”).

  • Be concise: Keep sentences short and use simple language so readers don't have too much trouble understanding what you're trying to say! Also, use the inverted pyramid style if necessary—this means putting information at the beginning of each paragraph rather than at its end (like this one).

Explain why it's relevant to your audience quickly.

The first step in writing an effective media release template headline is to explain why it's relevant to your audience quickly. This can be done by using the 5 W’s and H technique:

  • Who (the reporter) will this information be useful for?

  • Why should they care?

  • What are they going to do with this information?

  • When does that happen?

The second part of this process is to use examples or metaphors that show how your story relates directly back into their lives or business operations. For example, if you're writing about a new ice cream flavor from your local bakery shop, make sure you include something like "ice cream lovers rejoice!" in order for readers interested in food trends and/or ice cream preferences get excited about being featured in future stories about their favorite flavors!

Section:Provide relevant links.

A press release headline is the first thing that readers see when they click on your story. It's what will catch their attention and convince them to read more.

To be successful, you need to provide relevant links so that readers can find out more about what's in the article and help them decide if this is something worth reading further.

Links are important because they'll help people discover more about your business or brand by providing them with information about its products or services. They'll also let people know who else has written about you in case they're looking for additional sources of information (like an industry blog).

You can create headlines that get your press releases covered by major publications

You can create headlines that get your media release example covered by major publications.

Headlines are the most powerful part of a press release, and they can make or break your story. The right headline is going to attract attention, drive readership and help you get picked up by outlets like Bloomberg Businessweek or The New York Times.

But how do you know if a particular headline will work? Here are some tips on how to write effective headlines:


You can create headlines that get your sample press release template covered by major publications. The key is to write an enticing headline, one that will make readers want to click through and read more about what you have to say. If you're thinking about writing a press release, or if you already have one written but need some help on how to improve it, then this article is for you!

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